Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level, by Timothy Patterson
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Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level, by Timothy Patterson
Free Ebook PDF Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level, by Timothy Patterson
So…you’re in charge of planning your company’s trade show marketing strategy.
Don’t freak out!
This easy-to-follow guide has all of the practical tips and tricks you need to become a trade show champion.
Author and marketing expert Tim Patterson illustrates how to successfully navigate the world of trade shows and expos using both real and fictional examples that clearly explain all of the crucial steps. From planning to budgeting, from booth design to social media, and from staff training to record keeping, you will learn the art of creating a trade show marketing program that ensures your company comes out ahead.
Building your business can seem like a daunting task, but whether you’re new to promotion or this isn’t your first rodeo, Patterson’s fourteen steps will help you scale the mountain of marketing with ease so you can spend more time enjoying the view. If nothing else, his advice on the whys and hows of using LinkedIn, Twitter, and other social media is worth its weight in gold.
Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level, by Timothy Patterson- Amazon Sales Rank: #3436364 in Books
- Published on: 2015-10-21
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .34" w x 6.00" l, .45 pounds
- Binding: Paperback
- 134 pages
About the Author
Timothy Patterson is the founder of Communication One Exhibits, a company that helps clients excel at trade show marketing.
Formerly an Oregon radio personality grounded in the Top 40 music of the seventies, Patterson spent twenty-five years on the air before switching careers and becoming VP of sales and marketing at Interpretive Exhibits—a move that would eventually lead him to start his own business. An expert on social media and other aspects of exhibit marketing, he often speaks, blogs, and leads webinars on the subject.
Patterson is a proud father who loves to ski, beat on the drums, and enjoy good music—both as a listener and a musician.
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Most helpful customer reviews
2 of 2 people found the following review helpful. Comprehensive tradeshow guide ideal for smaller or new exhibitors By Heidi Thorne I met Tim (@tradeshowguy) on Twitter back around early 2009, when Twitter was considered a newfangled way to market a business... or an event. He had connected with me since I also have a background and interest in the tradeshow industry. We both experimented with and watched social media develop into the integral component of tradeshow marketing that it is today.So when Tim sent me a copy of the book to review, I knew it would be filled with tips developed "in the wild" of the tradeshow and expo world. And it didn't disappoint!In addition to practical advice about using social media, the guide drills down to integrating tradeshow marketing with overall marketing strategies. Engaging stories and examples help illustrate key points.The book is comprehensive in terms of covering just about every aspect of the tradeshow marketing experience and is ideal for smaller or newer organizations who are venturing into this area.
1 of 1 people found the following review helpful. Marketing Professionals must read Tradeshow Success! By What I Like Growing your business by Exhibiting at Trade Shows is an absolute "must do" in the current business world. Tradeshow Success is a comprehensive and fantastic tool for you and your marketing folks! Tim takes a very thorough approach to explaining the best successful tradeshow practices that will make you the star of your company's marketing program. He takes a no-nonsense approach to helping you define what type of exhibit would work best for your business and how to achieve success. He provides theoretical real world exhibiting examples that instantly capture your attention. He dives in deeper and addresses interacting with your target audience via social media and how to use it as a tool to enhance your exhibiting efforts. This is a very easy read and a great tool to put your business on a path to success!
1 of 1 people found the following review helpful. Easy to Read Trade Show Guide Book with Extra Content for Novice & Experienced Exhibitors By Valerie Small & medium sized businesses who exhibit at trade shows and need to learn or refresh their knowledge about trade shows should read this quick read book. It's a guide from everything from understanding budgeting of a new exhibit, pre-show, social media, lead management and PR/media. There is also additional content from the online resource. Easy and fun to read. I've been in the industry for 20 years and still gained refresher knowledge.
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