Marketing Implant Dentistry, by Marcus Hines
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Marketing Implant Dentistry, by Marcus Hines
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A large percentage of skilled dental professionals lack the tools and comfort level required to market themselves and their dental implant practices effectively As a consequence, these dental professionals miss several opportunities to help patients and grow their business. Even those who recognize the need for marketing often don’t have the experience or training to do so effectively. Marketing Implant Dentistry meets this need by giving dentists the tools to better market and promote their practices and to gain case acceptance.Marketing Implant Dentistry presents proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including verbal and visual aids. This book details multiple examples of patient friendly and professional letters for use in targeting both new implant patients and professional referral sources. Readers will learn the benefits of adopting non-traditional approaches such as hosting patient education seminars, as well as cultivating professional relationships with the medical community (physicians) for the purposes of generating untapped referral relationships. Best practices in internet and social media marketing, specific to implant dentistry, are also demonstrated so practices can make the most out of these low-cost opportunities.
Marketing Implant Dentistry, by Marcus Hines- Amazon Sales Rank: #1125357 in Books
- Published on: 2015-10-26
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .60" w x 6.25" l, 1.00 pounds
- Binding: Hardcover
- 192 pages
From the Back Cover A large percentage of skilled dental professionals lack the tools and comfort level required to market themselves and their dental implant practices effectively As a consequence, these dental professionals miss several opportunities to help patients and grow their business. Even those who recognize the need for marketing often don’t have the experience or training to do so effectively. Marketing Implant Dentistry meets this need by giving dentists the tools to better market and promote their practices and to gain case acceptance.Marketing Implant Dentistry presents proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including verbal and visual aids. This book details multiple examples of patient friendly and professional letters for use in targeting both new implant patients and professional referral sources. Readers will learn the benefits of adopting non-traditional approaches such as hosting patient education seminars, as well as cultivating professional relationships with the medical community (physicians) for the purposes of generating untapped referral relationships. Best practices in internet and social media marketing, specific to implant dentistry, are also demonstrated so practices can make the most out of these low-cost opportunities.
- Improve case presentation techniques using visual aids, empathy, and concise phrasing
- Gain more referrals through general dentists and medical doctors in a range of specialties
- Learn the importance of marketing to an untapped database of patients with missing teeth
- Take advantage of web marketing and social media sites
About the Author Marcus Hines is the Director of Full Arch Solutions for BioHorizons Implant Systems, Inc. where he promotes full arch continuing education courses and provides practice marketing coaching to clients throughout North America, designed to target, attract and close full-arch dental implant supported cases. For more than a decade Marcus’ sales and marketing services has been concentrated around implant dentistry and has earned him such accolades as Rookie of the Year and Highest Total Implant Sales of the Year awards. Marcus is an author, blogger and social media marketing enthusiast.
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Most helpful customer reviews
0 of 0 people found the following review helpful. Must Read By I. Jay Freedman A must read for any dentist who wants to grow the Implant Dentistry component of your practice. Marcus Hines has literally spelled out each phase of the marketing process in an easy to digest format and even has critical scripting for patient - doctor dialogue. Whether you are just starting and want to avoid the pitfalls or you are a season Implant Dentist looking to move your practice to the next level, "Marketing Implant Dentistry" is the blueprint!
0 of 0 people found the following review helpful. A must read! By Lana Marketing Inplant Dentistry is a must read for any dentist wanting to have a successful I'm plant practice. Marcus Hines clearly and practically outlines exactly what dentists need to do to attract and educate patients, secure referrals and increase case acceptance. It is also an easy and entertaining read, giving you the tools you need without being overwhelmed by the process. I recommend this book to any dentist who asks me how to grow their practice.
0 of 0 people found the following review helpful. Manditory reading for implant dentists! By Amazon Customer This implant marketing textbook that Marcus has created is in my opinion THE "reference book" with regards to marketing dental implants in a dental practice. The comprehensive nature of this textbook and amount of current well organized information, make this body of work unique, and a go to resource to grow implant dentistry in a dental practice. I recommend this book to all my lecture attendees.Michael Tischler, DDS
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