Presidents Messages and Flyer-Side Chats: the Radio Shack Days, by Mr Louis F. Kornfeld
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Presidents Messages and Flyer-Side Chats: the Radio Shack Days, by Mr Louis F. Kornfeld
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A vital part of marketing is communications with your customer, and in the case of a large retailer like Radio Shack with thousands of outlets, communicating with your store managers. Lew Kornfeld was truly an ace at that task. In this book are all of his communication with his employees in his President's Letters, and with his customizers and store managers through a monthly newsletter he titled "Intercom." There is much to be learned here, so dig in and Lew show you how to build your business
Presidents Messages and Flyer-Side Chats: the Radio Shack Days, by Mr Louis F. Kornfeld- Amazon Sales Rank: #3491313 in Books
- Published on: 2015-10-28
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .61" w x 7.00" l, 1.04 pounds
- Binding: Paperback
- 270 pages
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